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Opera Pinpoints Top 10 Mobile Advertising Highlights for 2012

SAN MATEO, CALIF. and OSLO, NORWAY (December 11, 2012) — Opera Software today released its year-end special of the State of Mobile Advertising report highlighting key campaigns, brands, publishers and...

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ShareThis Founder to Manage Cintrifuse’s Venture Fund

CINCINNATI (December 20, 2012) — Tim Schigel (pictured), a successful entrepreneur and venture capitalist, will serve as manager for Cintrifuse Early Stage Capital Fund I, LLC, a venture capital fund...

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Social Study: 45% of Viewers Will Research Brands Based on Super Bowl Spots

Now that the Super Bowl is over, the real fun is just beginning as advertisers scramble to measure the impact of ad campaigns and commercials that premiered during the game. While Twitter and Instagram...

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Study: VW is Most Popular Social Video Brand in Super Bowl History

NEW YORK, January 23, 2014 (ADOTAS) — Volkswagen is the most shared Super Bowl brand of all time, according to data released by marketing tech platform Unruly today. The auto manufacturer’s ads have...

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Super Bowl Data: Which Brand is Already Winning?

ADOTAS — Proprietary social data from Digimind Social shows which brand has already won consumer attention with their Super Bowl campaigns. Digimind monitored online conversations from Jan. 24-Jan. 30....

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AddThis Reveals the Social Media Super Bowl Winners

VIENNA, Va., February 3, 2014 (ADOTAS) – In a post-game analysis of Super Bowl XLVIII, AddThis has identified the advertisers, celebrities and key moments from the game that generated the most buzz and...

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Vans Warped Tour Rocks Sponsor Content, Social Media, Streaming Video

ADOTAS – It’s time to make some noise: The Vans Warped Tour is back for its 20th anniversary, bringing together bands, fans and brands for a rockin’ good time. After kicking off in L.A., the tour is...

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Unfortunate Celebrity Endorsements of 2015–They’re No Slam Dunk!

Many people may think that celebrity sponsorships are the holy grail of marketing, but are they really worth it? While stars can boost a brand’s image temporarily, they can also be a horrible match for...

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